Detroit parents as school shoppers


This report provides a descriptive profile of the school shopping behavior of 1,073 Detroit households with 1,699 school-age children. Based on doorstep interviews and focus group discussions with these families, the report represents one of the most comprehensive and aggressive attempts nationally to answer important questions about how parents, especially low-wealth families, think about and pursue school options within a major urban setting. The report also provides rich descriptions of how four different school shopper types approach the school search and selection process.

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